Why “Scalable” Keeps You Broke
For all the talk of enterprise value and multiples, friendly reminder that it’s okay to just make money now. Sell some “unscalable” stuff for way more than it costs. Pocket the difference. Live your life.
For all the talk of enterprise value and multiples, friendly reminder that it’s okay to just make money now. Sell some “unscalable” stuff for way more than it costs. Pocket the difference. Live your life.
How do you actually Buy Back Your Time?
Rather than buying things for less than their worth, make your brand so strong that when you buy something, it becomes more valuable by its association to you.
If you can’t go a day without thinking about it…
An early mentor told me “you have to go slow to go fast”
To build something tall, you need deep foundations.
But you have to build that way from day 1 because it starts with the foundation.
It took me forever to get it.
Otherwise, you cap out because you never laid it right.
I think most aspiring “creators” miss one crucial point about content:
The messenger is inextricably linked with the message.
If you haven’t done shit – no matter how good your educational content may be – you don’t have credibility.
If you do hard shit, telling story is easy.
The job of the boss is to hold the line.
“This is our standard. Nothing below this line.”
And if there’s ever anyone whose line gets higher than the bosses….that person should become the new boss.
Everyone hates the “got a sec?” meetings
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👤 Connect With Me On Other Platforms:
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For Business Inquiries: Shanehummus@gmail.com
Timestamps:
0:00 – Intro
1:25 – The trap behind the two most popular AI paths
4:16 – The pharmacist and the bicycle shop secret
7:41 – The method most people never figure out
9:08 – The secret that proves this works for regular people
10:49 – The from-zero channel that ends the “head start” excuse
11:48 – The hidden skill you already have (and don’t notice)
13:02 – The AI tool skill that pressure-checks your niche
16:30 – The technique that comes before you build anything
20:05 – The proof machine every other AI video skips
23:01 – The hack for a one-person operation
24:34 – The technique for a sharper AI
25:33 – The objections everyone raises (and what they miss)
27:58 – The one exception nobody mentions
28:41 – The blueprint, week by week
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SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane’s opinion based off of his own life experience and the research that he’s done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don’t just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees:
bls.gov(bureau of labor statistics)
nces.ed.gov(national center for educational statistics)
payscale(provides information on jobs and degrees)
Pricing is the single strongest lever on profit in a business.
And yet – 95% of business owners look at what everyone else is charging, take the average, make that their price and never think about it again.
The problem is – the business owners they’re copying are broke too.
Use code KOERNER to get your .Online domain at just $0.99 for the first year
https://get.online/tko9
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UPDATE – We put together a step-by-step business plan about AI customer support agency business! It also covers all the ideas from the podcast, so you can turn everything you heard into a clear, actionable plan. 17,000+ words & 43 pages – with charts and graphs and other ideas to launch in this space. And it’s only $19 if you use 50% off promo code SUPPORT right here: https://buy.stripe.com/cNidRa6FNd8c482dqL3843T
Check out my newsletter at https://TKOPOD.com and join my private community at https://TKOwners.com
Got a story about making money in a surprising way? I want you on the show → http://TKOYES.COM
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I sat down with Aaron Edwards, who tried eight different business ideas before building an AI company generating over $1 million in annual recurring revenue. We talked about how anyone can start selling AI agents to local businesses without knowing how to code, charging $2,000 to $3,000 upfront and around $500 a month in recurring revenue. Aaron broke down how to find customers, build AI-powered customer support agents, and automate almost the entire process, including monthly client reports. We also discussed his journey from side hustles to a million-dollar business and why helping small businesses implement AI could be one of the biggest opportunities right now.
Aaron’s partnerprogram: https://docsbot.ai
Follow Aaron:
https://uglyrobot.dev
https://x.com/uglyrobot
Enjoy!
⸻
Audio podcast on all podcast platforms: https://toolkit.tkopod.com/podcast
Free weekly business ideas newsletter: https://tkopod.com
Private community where we build cool businesses together: https://TKOwners.com
Learn more about me: https://www.chrisjkoerner.com/
Business ideas shorts channel: https://www.youtube.com/@thekoernerofficeideas?sub_confirmation=1
The Koerner Office highlights: https://www.youtube.com/@thekoernerofficehighlights?sub_confirmation=1
AI-enabled accounting software, because Quickbooks SUCKS: https://lazybooks.com/
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This video is for educational and entertainment purposes only. It does not constitute financial, business, or legal advice. Any business examples, tools, or strategies shown are for demonstration only and may not produce the same results for you. We do not guarantee earnings, outcomes, or success. Always conduct your own due diligence, comply with applicable laws, and use these ideas responsibly.
We do not encourage duplication of copyrighted material or existing business assets. Always ensure your use complies with copyright and intellectual-property laws.
Some links may be affiliate links, meaning I may earn a commission at no extra cost to you.
⸻
#AIForBusiness #AIEntrepreneur #AIStartup #AIAgency #AIIncome #AIPassiveIncome #AIBusinessIdeas #ArtificialIntelligence #ChatGPT #ClaudeAI #NoCode #OnlineBusiness #RecurringRevenue #SmallBusiness #Entrepreneurship #AIAgentsForBusiness #AIChatbots #AIConsulting #AIStartupIdeas #MakeMoneyOnline
How to live a fulfilling life
You want to sleep at night like you know everything is gonna work out.
And you want to wake up like there’s no chance it’ll happen unless you take relentless, unyielding, like-your-life-depends-on-it action.
I built a free Idea Scorecard with HubSpot to help you validate your business ideas before you build. Grab it here: https://clickhubspot.com/d5b63a
Find out which type of owner you are: https://ownerscore.com/
Apply to Growth Accelerator Workshop: https://contrarianthinking.biz/badhabits
Most people don’t lose because they make one wrong move; they lose because of a bunch of small bad habits. In this video, I am breaking down the 7 worst habits that I see business owners have that ruin their chances at making a lot of money.
0:00 Introduction
0:19 Habit 1: Death By Paper Cuts
2:05 Habit 2: Underappreciate This Asset
4:56 Habit 3: Try To Be Original
7:08 Habit 4: Get Rid Of Your Darlings
9:49 Habit 5: Busy = Coping
12:14 Habit 6: Accept The First Offer
15:17 Habit 7: Be Everything To Everyone
—————————————————–
Hi… I’m Codie.
If we haven’t met, I build and buy businesses and help you make money. I used to work on Wall Street and in Private Equity for too many years. Then I realized I’d rather YOU AND I own our businesses locally instead. So I built up Main Street Holding Company, Contrarian Thinking Capital & Co. Now, we own and grow dozens of businesses. My mission is to create 100,000 business owners and help 1 million of us build profitable businesses. I hope you’re one.
Here’s what I know for sure… those who say it’s impossible should get out of the way of those of you who are doing it!! ❤️
If you want to grow your business… we got you: https://contrarianthinking.co/scaling-workshop/
If you want to buy a business… we help here: https://contrarianthinking.co/our-courses/
If you want a free guide on how… it’s right here: https://info.contrarianthinking.co/smart-buyers-guide
—————————————————–
The BE AN ADULT SECTION 🤗
All content on the Codie Sanchez YouTube channel reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links. Copyright © Contrarian Thinking LLC 2025.
How do you avoid wasting your time with AI?
🔴 ONE-TIME YOUTUBE LIVE TRAINING THIS WEEK: 👉 https://go.thecontentgrowthengine.com/yt1livedes-10-11-2026
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✅ Claude AI Course Resource: 👉 https://go.thecontentgrowthengine.com/yt1lmclaudeaicourseresourcedes-10-11-2026
👤 Connect With Me On Other Platforms:
LinkedIn: https://www.linkedin.com/in/shane-hummus-6bb475165/
Instagram: https://www.instagram.com/shanehummus/?hl=en
Twitter: https://twitter.com/ShaneHummus
For Business Inquiries: Shanehummus@gmail.com
Timestamps:
0:00 – Intro
1:28 – The hidden matchmaking business big companies rely on
2:29 – How a tiny channel landed a surprising client
4:06 – The secret behind every business on this list
5:35 – The business nobody wants to talk about (but should)
7:37 – The discovery that sparked a household name
9:45 – The business you ignore until it’s an emergency
10:26 – The surprising conversation that changed my brother’s path
12:52 – The business hiding in plain sight
14:15 – The local business most people overlook
16:05 – The business so simple it almost seems like a trick
17:30 – The overlooked skill people are quietly hiring out
19:12 – The oldest trade known to man (with a modern twist)
21:37 – The secret side of my business most viewers never see
———-
SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane’s opinion based off of his own life experience and the research that he’s done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don’t just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees:
bls.gov(bureau of labor statistics)
nces.ed.gov(national center for educational statistics)
payscale(provides information on jobs and degrees)
Some of you don’t actually have a business..
Rule of life:
Never make asks of someone bigger than you. Give until they offer.
5 metrics you need to track as a CEO
Simplest path to making money:
1) Find a service people already buy
2) Do it in half the time, make it twice as easy for the customer, or remove all risk
3) Ask everyone you know if they know anybody who wants it
4) Charge more than everyone else
5) Dont stop when u get bored
If you want to improve your sales, stop using these words
🔴 ONE-TIME YOUTUBE LIVE TRAINING THIS WEEK: 👉 https://go.thecontentgrowthengine.com/yt1livedes-10-10-2026
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✅ Claude Bundle: 👉 https://go.thecontentgrowthengine.com/yt1lmclaudebundledes-10-10-2026
👤 Connect With Me On Other Platforms:
LinkedIn: https://www.linkedin.com/in/shane-hummus-6bb475165/
Instagram: https://www.instagram.com/shanehummus/?hl=en
Twitter: https://twitter.com/ShaneHummus
For Business Inquiries: Shanehummus@gmail.com
Timestamps:
0:00 – Intro
1:23 – The AI trap almost everyone is walking into
4:37 – The mistake hiding in your career
7:23 – The hidden skill you’ve been overlooking
7:38 – The method that reveals what you’re good at
8:54 – Three ways to get discovered (two are traps)
12:07 – The overlooked method that makes people come to you
13:45 – The hidden trust rule marketers rarely explain
15:37 – The secret that contradicts what you’ve heard
16:35 – The strategy most creators never notice
17:55 – The hack for reusing one video
20:31 – Inside this AI tool machine that does the heavy lifting
24:03 – The blueprint you’ve already built without knowing it
25:43 – The launch technique for beginners
27:11 – The “good at nothing” secret
29:04 – The low-risk strategy hiding in plain sight
30:12 – How the whole blueprint fits together
———-
SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane’s opinion based off of his own life experience and the research that he’s done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don’t just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees:
bls.gov(bureau of labor statistics)
nces.ed.gov(national center for educational statistics)
payscale(provides information on jobs and degrees)
Managers are slept on
When things get hard, here’s a phrase I like to tell myself:
“This is for now, not forever.”