Treat recruiting like sales.
Treat recruiting like sales.
Treat recruiting like sales.
7 things you can do to immediately make more money
I LOVE doing stuff like this and I’m PUMPED to see more of you tomorrow!
#aifs
This is where I’ll be hosting our AI Freedom Summit!!
#aifs
Do you use AI or are you still avoiding it?
Stop making $4M decisions in a $44M business.
🔴 ONE-TIME YOUTUBE LIVE TRAINING THIS WEEK: 👉 https://go.thecontentgrowthengine.com/yt1livedes-10-26-2026
🚀 Apply For 1:1 YouTube Coaching: 👉 https://go.thecontentgrowthengine.com/yt1vsldes-10-26-2026
👤 Connect With Me On Other Platforms:
LinkedIn: https://www.linkedin.com/in/shane-hummus-6bb475165/
Instagram: https://www.instagram.com/shanehummus/?hl=en
Twitter: https://twitter.com/ShaneHummus
For Business Inquiries: Shanehummus@gmail.com
Timestamps:
0:00 – Intro
1:11 – The hidden shortage only older creators can fill
2:49 – The experiment that silenced the doubters
4:56 – The high-turnover career where age is a secret weapon
6:40 – The overlooked path built for beginners
8:34 – The hidden advantage of teaching what you already know
10:57 – The quiet profession aging out with nobody to replace it
12:54 – The mechanic shortage hiding in plain sight
14:24 – The method almost nobody does right
15:04 – The path where experience is the edge
15:56 – The airport veteran’s surprising career pivot
———-
SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane’s opinion based off of his own life experience and the research that he’s done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don’t just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees:
bls.gov(bureau of labor statistics)
nces.ed.gov(national center for educational statistics)
payscale(provides information on jobs and degrees)
The better the people you hire, the more money you will make, even if you pay them more.
How To Know When To Correct Behavior
Why I created the AI Freedom Summit
The foundation that got you to $10M might stop you getting to $100M.
“Do I Have The Wrong Offer?”
Something that took me a while to learn:
Most people get lazy and cut corners when selling referrals or warm traffic.
Don’t.
Sell them the same way you would strangers.
Cold sales processes work on warm.
But warm sales processes don’t work on cold.
Don’t learn the hard way.
Use what my team uses. HubSpot’s Smart CRM records your calls, drafts your follow-ups, and remembers every client so you don’t have to. It’s free to start: https://clickhubspot.com/e2263e
I am helping Tannya get her fashion consulting business to over $1 million dollars a year using the 12 profit lever system. I have advised thousands of business owners and found that scaling businesses comes down to similar strategies regardless of industry or business model. So I am going to give you the frameworks and strategies behind each change for Tannya so you can apply them to your business.
—————————————————–
Hi… I’m Codie.
If we haven’t met, I build and buy businesses and help you make money. I used to work on Wall Street and in Private Equity for too many years. Then I realized I’d rather YOU AND I own our businesses locally instead. So I built up Main Street Holding Company, Contrarian Thinking Capital & Co. Now, we own and grow dozens of businesses. My mission is to create 100,000 business owners and help 1 million of us build profitable businesses. I hope you’re one.
Here’s what I know for sure… those who say it’s impossible should get out of the way of those of you who are doing it!! ❤️
If you want to grow your business… we got you: https://contrarianthinking.co/scaling-workshop/
If you want to buy a business… we help here: https://contrarianthinking.co/our-courses/
If you want a free guide on how… it’s right here: https://info.contrarianthinking.co/smart-buyers-guide
—————————————————–
The BE AN ADULT SECTION 🤗
All content on the Codie Sanchez YouTube channel reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links. Copyright © Contrarian Thinking LLC 2025.
If nobody wants the product, pushing harder won’t fix it.
Underrated business hack:
Cut three B players to hire one A player and pay the A player what you’d pay two B players.
Save more. Make more.
Is it a bad product, or do you just need to get better at selling it?
Sell To Better Customers
Why pay $500 to recruit someone who makes you $250,000?
It’s easier to sell one really expensive thing to one really rich person than many cheap things to many poor people.
This Mistake Cost Me 3.5 Years…
🔴 ONE-TIME YOUTUBE LIVE TRAINING THIS WEEK: 👉 https://go.thecontentgrowthengine.com/yt1livedes-10-25-2026
🚀 Apply For 1:1 YouTube Coaching: 👉 https://go.thecontentgrowthengine.com/yt1vsldes-10-25-2026
👤 Connect With Me On Other Platforms:
LinkedIn: https://www.linkedin.com/in/shane-hummus-6bb475165/
Instagram: https://www.instagram.com/shanehummus/?hl=en
Twitter: https://twitter.com/ShaneHummus
For Business Inquiries: Shanehummus@gmail.com
Timestamps:
0:00 – Intro
0:51 – The age myth about AI
2:20 – The advantage almost nobody over 50 believes they have
2:54 – The “weakness” one man turned into his biggest asset
4:56 – Why even your most boring skill might be the one people want
5:21 – The reason experience matters more than ever right now
6:17 – The test that reveals what you’re really worth
6:48 – The prompt that does the heavy lifting for you
7:17 – The ingredient behind every online idea that actually works
8:13 – How a tradesman in his 50s pulled this off without wrecking his body
9:04 – The simple talk-it-out session behind his entire system
10:13 – Why this approach beats every other option after 50
12:39 – What happens when companies start reaching out to you
14:01 – The blueprint for getting started
14:54 – The method that uncovers your niche
15:08 – The secret that proves you don’t need fancy gear
16:28 – Why “it’s too late” is the wrong way to look at this
———-
SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane’s opinion based off of his own life experience and the research that he’s done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don’t just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees:
bls.gov(bureau of labor statistics)
nces.ed.gov(national center for educational statistics)
payscale(provides information on jobs and degrees)
An insightful Brit warns of an AI bubble that could send shockwaves through the economy, and calls out AI companies and other tech companies for their misleading of investors, the media and the public.
Stop pricing your work based on what you’d pay for it.
Software Itself Is NOT Valuable
Most business owners don’t have an AI problem. They have a strategy problem.
In 2 days, I’m showing 850 founders at the AI Freedom Summit how to fix it. Let’s go. 🚀
Give Up Everything That Doesn’t Matter
Pick the customers who are easier to serve and pay you more.