“What’s the best morning routine?”
“What’s the best morning routine?”
“What’s the best morning routine?”
The best to place learn marketing for a specific platform from are agency owners.
They walk the walk. Rather than pay for outdated trainings, pay them more than their normal fee to teach you while they execute.
You get the speed of agency and long term benefits of coaching.
🔴 ONE-TIME YOUTUBE LIVE TRAINING THIS WEEK: 👉 https://go.thecontentgrowthengine.com/yt1livedes-09-05-2026
🚀 Apply For 1:1 YouTube Coaching: 👉 https://go.thecontentgrowthengine.com/yt1vsldes-09-05-2026
✅ Claude Bundle: 👉 https://go.thecontentgrowthengine.com/yt1lmclaudebundledes-09-05-2026
👤 Connect With Me On Other Platforms:
LinkedIn: https://www.linkedin.com/in/shane-hummus-6bb475165/
Instagram: https://www.instagram.com/shanehummus/?hl=en
Twitter: https://twitter.com/ShaneHummus
For Business Inquiries: Shanehummus@gmail.com
Timestamps:
0:00 – Intro
1:12 – The case study nobody expected
2:14 – The uncomfortable place every winner starts from
2:26 – The question you have to answer before you begin
3:45 – The rule that decides if you’re in the stream or the desert
4:03 – The time machine exercise that surfaces your hidden skill
5:54 – The strategy almost nobody applies to AI
6:02 – The guy who beat every miner without lifting a pickaxe
7:45 – The one platform that flips the whole game
8:57 – The data signal that reveals perfect timing
11:17 – The one thing every example here has in common
14:29 – The skill you ignore because it feels obvious
14:37 – The single question that transformed an 18-year-old’s channel
15:46 – The AI skill that interviews you to find your niche
16:44 – The part everybody overthinks
18:17 – The tiny channel with the surprising outcome
———-
SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane’s opinion based off of his own life experience and the research that he’s done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don’t just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees:
bls.gov(bureau of labor statistics)
nces.ed.gov(national center for educational statistics)
payscale(provides information on jobs and degrees)
Ride the AI tidal wave together. Join the community of consultants learning to charge $500–$5k/mo: https://playmakersai.com
━
Check out my newsletter at https://TKOPOD.com and join my private community at https://TKOwners.com
Got a story about making money in a surprising way? I want you on the show → http://TKOYES.COM
━
In this solo episode, I’m testing Grok Bot to see if it can build a sellable product for me without any coding knowledge. I give it one prompt to create a Mac app and Chrome extension that blocks distracting websites and apps during specific hours. In just over 31 minutes, it builds a working version, connects with Replit and GitHub, tests everything, and fixes the bugs. I also add a few extra features and show exactly how the finished productivity tool works. Next up, I’m going to try to sell it in part two.
Enjoy!
⸻
Audio podcast on all podcast platforms: https://toolkit.tkopod.com/podcast
Free weekly business ideas newsletter: https://tkopod.com
Private community where we build cool businesses together: https://TKOwners.com
Learn more about me: https://www.chrisjkoerner.com/
Business ideas shorts channel: https://www.youtube.com/@thekoernerofficeideas?sub_confirmation=1
The Koerner Office highlights: https://www.youtube.com/@thekoernerofficehighlights?sub_confirmation=1
AI-enabled accounting software, because Quickbooks SUCKS: https://lazybooks.com/
—
This video is for educational and entertainment purposes only. It does not constitute financial, business, or legal advice. Any business examples, tools, or strategies shown are for demonstration only and may not produce the same results for you. We do not guarantee earnings, outcomes, or success. Always conduct your own due diligence, comply with applicable laws, and use these ideas responsibly.
We do not encourage duplication of copyrighted material or existing business assets. Always ensure your use complies with copyright and intellectual-property laws.
Some links may be affiliate links, meaning I may earn a commission at no extra cost to you.
⸻
#TKOPodcast #TheKoernerOffice #ChrisKoerner #GrokBot #GrokAI #AIAgents #ArtificialIntelligence #AITools #AIAutomation #VibeCoding #NoCode #AppDevelopment #BuildInPublic #SaaS #SaaSBusiness #OnlineBusiness #AIStartup #Startup #Entrepreneurship #BusinessIdeas #MakeMoneyOnline #SideHustle #ChromeExtension #MacApp #SoftwareDevelopment #Replit #ClaudeAI #ChatGPT #GitHub #ProductivityApp #ProductivityTools #TechEntrepreneur #Solopreneur #DigitalProducts #SoftwareBusiness #AIEntrepreneur #CodingWithAI #BuildWithAI #FutureOfWork #BusinessAutomation
What business should you start?
What makes a successful entrepreneur?
Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yt-d
00:00 – Intro
0:30 – Business Breakdown
3:12 – 1) Removing the bottleneck
9:52 – 2) Increasing Ad Spend
10:28 – 3) Increasing Price
11:31 – 4) Pulling Cash Upfront
14:54 – 5) The Virtuous Cycle of Pricing
16:36 – 6) Tweaking Sales Process / Motion
22:20 – 7) Nail It Before You Scale It
25:00 – 8) Speed to Lead
29:50 – 9) Organic Content from Before/Afters
32:19 – The $100M Scaling Roadmap
34:26 – The 90 Day Update: Final Results
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them.
36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2026.
When selling, boil the sale down to one decision.
The call agenda isn’t “to see if you’re a good fit for our program/service”
It’s “to decide whether you’d make more money working together than on your own.” Etc.
Clarify to ONE decision. And the moment they say yes, close.
🔴 ONE-TIME YOUTUBE LIVE TRAINING THIS WEEK: 👉 https://go.thecontentgrowthengine.com/yt1livedes2-09-04-2026
🚀 Apply For 1:1 YouTube Coaching: 👉 https://go.thecontentgrowthengine.com/yt1vsldes2-09-04-2026
✅ Claude AI Course Resource: 👉 https://go.thecontentgrowthengine.com/yt1lmclaudeaicourseresourcedes-09-04-2026
✅ GoHighLevel: 👉 https://go.thecontentgrowthengine.com/yt1ghldes-09-04-2026
👤 Connect With Me On Other Platforms:
LinkedIn: https://www.linkedin.com/in/shane-hummus-6bb475165/
Instagram: https://www.instagram.com/shanehummus/?hl=en
Twitter: https://twitter.com/ShaneHummus
For Business Inquiries: Shanehummus@gmail.com
Timestamps:
0:00 – Intro
0:12 – The biggest lie in this space
4:15 – Ground rules nobody gives you before you start
9:27 – The second job trap almost everyone falls into
10:33 – The model that’s secretly an entire department
16:46 – The traffic truth (the load-bearing wall)
18:11 – Three doors out of the room, and two are locked
20:50 – The 1849 story that decides who ends up where
28:37 – The empty lane 99% of people walk past
29:35 – The math that splits the entire industry in two
37:45 – The one thing nobody can ever clone
43:22 – The unfair head start you’re already holding
49:42 – The interview prompt that builds your entire inventory
51:06 – The mistake almost everyone makes in this exercise
58:33 – The packaging step every other course skips
1:02:14 – The hot dog method explained
1:07:08 – The machine that runs in the background
1:20:29 – The 60-year-old nurse’s entire studio setup
1:27:55 – The script prompt you can paste tonight
1:32:49 – Surviving the runway most people quit on
1:34:11 – The magic number nobody tells beginners
1:38:44 – The three numbers every video hands you
1:41:57 – The structure most people mistake for one floor
1:47:26 – The floor people jump to way too early
1:54:26 – Th story every beginner needs to hear
2:04:36 – The part that makes most people uncomfortable
2:17:48 – The script generator that removes the guesswork
2:23:11 – The whole course collapsed onto one calendar
2:30:46 – The gauntlet — every excuse, executed
2:38:44 – The real catch, finally revealed
———-
SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane’s opinion based off of his own life experience and the research that he’s done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don’t just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees:
bls.gov(bureau of labor statistics)
nces.ed.gov(national center for educational statistics)
payscale(provides information on jobs and degrees)
If you don’t hear anything good about a new hire in the first 30 days, they’re not good enough.
Excellence makes itself known.
I’ve noticed a lot of business lessons I need to relearn at each level.
How I started:
Focus on one thing
Hire smart people
Think long term
Each of these lessons I’ve had to relearn as companies scaled because:
Focus is even harder when opportunities grow like weeds. They must be trimmed.
What you think smart looks like at $100k per year is very different from what smart looks like at $100M per year.
What feels like long term thinking when you start out is a quarter and eventually becomes multiple years (or decades).
Some lessons are like wine – they age and develop with time.
Why is my watch $500,000?
Fastest way to increase how smart everyone thinks you are when you walk into a room:
Be the most prepared.
You win the war with the work you do before you sit down to the table, not with what you say after.
🔴 ONE-TIME YOUTUBE LIVE TRAINING THIS WEEK: 👉 https://go.thecontentgrowthengine.com/yt1livedes-09-04-2026
🚀 Apply For 1:1 YouTube Coaching: 👉 https://go.thecontentgrowthengine.com/yt1vsldes-09-04-2026
👤 Connect With Me On Other Platforms:
LinkedIn: https://www.linkedin.com/in/shane-hummus-6bb475165/
Instagram: https://www.instagram.com/shanehummus/?hl=en
Twitter: https://twitter.com/ShaneHummus
For Business Inquiries: Shanehummus@gmail.com
Timestamps:
0:00 – Intro
0:47 – The lie that keeps an entire generation locked out
1:47 – The story nobody tells about the man in the white suit
3:15 – The 70-year-old doing what everyone said was impossible
6:03 – The moment that changed how I see everything
7:40 – The “wisdom premium” nobody has named until now
9:05 – The 3-piece blueprint hiding in plain sight
10:10 – The thumbnail advantage that feels like a disadvantage
11:30 – Killing this objection for good
11:46 – The exact conversation that pulls a niche out of you
12:31 – The one person who proved the tech excuse wrong
13:41 – Why you’re not the leftover — you’re the shortage
16:28 – The ceiling almost nobody believes exists
17:23 – The method that starts this week, not someday
18:36 – The rule that beats “ready” every time
19:49 – Who this is actually not for
———-
SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane’s opinion based off of his own life experience and the research that he’s done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don’t just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees:
bls.gov(bureau of labor statistics)
nces.ed.gov(national center for educational statistics)
payscale(provides information on jobs and degrees)
F*ck your work life balance
A lot of young leaders think that the point of their job is to keep everyone on their team happy, when in fact, it’s to keep the best people on their team happy.
And allow the rest to rise to the occasion or weed themselves out.
Yes – that means low performers will whine.
It also doesn’t matter.
Which books should you be reading as an entrepreneur?
A big reason many don’t make big money later is they spend too much money now.
So when big opportunities come, they can’t take a big swing, because their house, car, and lifestyle costs too much.
If you want to go offensive with money later, you gotta be defensive with it now.
How to use downsells:
Only allow them to be sold to unqualified leads. Otherwise, you’ll just have a lot of qualified leads buying your downsell instead of your main thing.
And that’s because salespeople like closing more than making more money.
The hardest (bootstrapped) revenue level is $1m to $3m in revenue. Main reason: assuming 25% margins, you have $250k to $750k in profit. Typically you need higher value teammates to scale. And they cost…$250k-$750k. So you have to bet everything on an unsure thing. 3 Alternatives: 1) Narrow avatar to more valuable customers, so you can make more money with same infra. 2) Make a better offer you can charge more money for 3) Raise prices. But no matter which path you choose, it takes more risk to get out of “the swamp’ than it take to get into it (which is why most get in, and never break out).
Leaders need to set the standard
Wanna know a what I’ve noticed about the people who own the most profitable businesses?
They think only in terms of profit. As in, they don’t care about revenue or other vanity metrics. They just think – what’s the bottom line.
And they keep it – the bottom line.
🔴 ONE-TIME YOUTUBE LIVE TRAINING THIS WEEK: 👉 https://go.thecontentgrowthengine.com/yt1livedes-09-03-2026
🚀 Apply For 1:1 YouTube Coaching: 👉 https://go.thecontentgrowthengine.com/yt1vsldes-09-03-2026
✅ Claude Bundle: 👉 https://go.thecontentgrowthengine.com/yt1lmclaudebundledes-09-03-2026
👤 Connect With Me On Other Platforms:
LinkedIn: https://www.linkedin.com/in/shane-hummus-6bb475165/
Instagram: https://www.instagram.com/shanehummus/?hl=en
Twitter: https://twitter.com/ShaneHummus
For Business Inquiries: Shanehummus@gmail.com
Timestamps:
0:00 – Intro
0:28 – The one thing AI can never fake
1:42 – The filter every idea has to pass
2:13 – The hidden role almost nobody is talking about
4:58 – The unfair advantage most people mistake for a weakness
5:33 – The supply and demand gap nobody has noticed yet
7:44 – The method that multiplies everything else
8:23 – The session that changed my brother’s life
10:56 – The mistake you never have to repeat
12:43 – The strategy for seasoned professionals
14:16 – The angle local businesses are desperate for
15:44 – The shelf legacy technique that outlives you
17:47 – The method with the highest ceiling
18:40 – Proof from people who thought they were too late
19:38 – The blunt truth most viewers won’t want to hear
———-
SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports at the time of editing. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane’s opinion based off of his own life experience and the research that he’s done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don’t just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees:
bls.gov(bureau of labor statistics)
nces.ed.gov(national center for educational statistics)
payscale(provides information on jobs and degrees)
Most people will just watch, be the one who actually builds. Try the new Replit Agent 4 now: https://replit.com/refer/chris733
━
Check out my newsletter at https://TKOPOD.com and join my private community at https://TKOwners.com
Got a story about making money in a surprising way? I want you on the show → http://TKOYES.COM
━
https://onlywaivers.com/
In this solo episode, I’m building a real app with Replit and trying to find my first paying customer without using my existing audience. I take a frustrating problem from my church, turn it into OnlyWaivers, and work through everything from building the product and accepting payments to launching Facebook ads and promoting it on Reddit. After plenty of bugs, failed checkouts, six hours of work, I finally make my first sale!
Enjoy!
⸻
Audio podcast on all podcast platforms: https://toolkit.tkopod.com/podcast
Free weekly business ideas newsletter: https://tkopod.com
Private community where we build cool businesses together: https://TKOwners.com
Learn more about me: https://www.chrisjkoerner.com/
Business ideas shorts channel: https://www.youtube.com/@thekoernerofficeideas?sub_confirmation=1
The Koerner Office highlights: https://www.youtube.com/@thekoernerofficehighlights?sub_confirmation=1
AI-enabled accounting software, because Quickbooks SUCKS: https://lazybooks.com/
—
This video is for educational and entertainment purposes only. It does not constitute financial, business, or legal advice. Any business examples, tools, or strategies shown are for demonstration only and may not produce the same results for you. We do not guarantee earnings, outcomes, or success. Always conduct your own due diligence, comply with applicable laws, and use these ideas responsibly.
We do not encourage duplication of copyrighted material or existing business assets. Always ensure your use complies with copyright and intellectual-property laws.
Some links may be affiliate links, meaning I may earn a commission at no extra cost to you.
⸻
#TheKoernerOffice #TKOPodcast #ChrisKoerner #VibeCoding #AICoding #Replit #ReplitAgent #ClaudeAI #ArtificialIntelligence #AIApp #BuildAnApp #AppDevelopment #NoCode #SaaS #SaaSBusiness #OnlineBusiness #SideHustle #BusinessIdeas #Entrepreneurship #Startup #StartupIdeas #MakeMoneyOnline #AIBusiness #AIEntrepreneur #BuildInPublic #FacebookAds #MetaAds #DigitalMarketing #CustomerAcquisition #FirstCustomer #AppBusiness #SoftwareBusiness #MicroSaaS #Stripe #MCP #AIAgents #SmallBusiness #BusinessChallenge #OnlyWaivers #AIStartup
What AI tools should you be using in September?