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In this episode, I sit down with Matt and Joni from Sonoma Strong Hauling to hear one of the most incredible comeback stories I’ve ever encountered. Matt opens up about his journey from prison and rehab to working a $15-an-hour job at Safeway, all while trying to restart his life at age 35.
We dive deep into the “candy dish” marketing strategy they used to win over realtors and how they turned a beat-up pickup truck into a business netting 35% margins on $50k a month. This conversation is a masterclass in how constraints equal creativity and why “closed mouths don’t get fed” in the world of entrepreneurship.

YouTube: @SonomaStrong — Hundreds of videos on starting and growing a home service business.
Website: ⁠http://sonomastronghauling.com⁠
Facebook:⁠ https://www.facebook.com/matthewvick408/
Instagram:⁠ https://www.instagram.com/sonomastronghauling/

Enjoy!
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Learn more about me: https://www.chrisjkoerner.com/
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The Koerner Office highlights: @thekoernerofficesegments
AI-enabled accounting software, because Quickbooks SUCKS: https://lazybooks.com/
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This video is for educational and entertainment purposes only. It does not constitute financial, business, or legal advice. Any business examples, tools, or strategies shown are for demonstration only and may not produce the same results for you. We do not guarantee earnings, outcomes, or success. Always conduct your own due diligence, comply with applicable laws, and use these ideas responsibly.

We do not encourage duplication of copyrighted material or existing business assets. Always ensure your use complies with copyright and intellectual-property laws.

Some links may be affiliate links, meaning I may earn a commission at no extra cost to you.
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