Run a Business for 2 Months and Make $100,000+? (Here’s how…)

Download the State of Marketing 2023 Report here: 👉 https://clickhubspot.com/gsb
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Want the full breakdown of the pop-up business model? Read it here (for free): https://contrarianthinking.biz/halloween-billions-yt
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Sections:
00:00-00:22: Is it possible to make $100,000+ in less than 3 months
00:22-01:24 Why Do Pop-Ups Work?
01:25-02:13 Costs of A Spirit Halloween Store
02:14-4:33 Spirit Halloween Biz Model
4:34-06:59 Spirit Halloween Marketing Strategy
07:00-08:34 How I Would Do a Pop-Up
08:35-10:36 Pop-Up Examples
10:37-11:24 Start Your Pop-Up

Ever wonder how you can run a business for just 2 months out of the year and still make millions of dollars?! Well you can, and those businesses are called “pop-ups.” Seasonal pop-up shops are big business, and today we’re going to talk about just how much some of these retailers make, what they’re doing right, and how we can copy from their homework.

People love pop-ups because they give us a chance to experience novelty, like a farmer’s markets or tentpole event (movie tie-ins & promotions), while the events themselves have a built-in scarcity because you know these businesses are temporary. Think the McDonald’s McRib.

Halloween is a $10 billion dollar industry, and love ’em or hate ’em, Spirit Halloween has mastered the art of the pop-up. So what’s their secret? Rather than paying $500k or more to load out a store, they’ve found out how to do it cheap, quick and effectively so they can move their product out almost as fast as they move it in. I break down how they do it in this video.

Have you ever thought about making a pop-up store? What would you sell and which of these lessons would you apply? Comment below!
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