Are you clear on who your product is serving? In this video, I’m going to share how to define your perfect customer for your B2B SaaS business so they’re excited to buy your solution.

DOWNLOAD: The Rocket Demo Builder™ – Never give a boring software demo again and close up to TWICE as many deals by this time next week – http://bit.ly/2NXhKhf

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Let’s connect on…

+ Instagram (behind the scenes): http://instagram.com/danmartell
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Chances are you’ve already done some work in defining your “customer avatar”.

At the very least, I feel good assuming you don’t think I’m talking about a blue space creature 😉

But when it comes to defining and dialing in your B2B SaaS avatar…

… the rules are a bit different.

There are specific nuances that you absolutely want to pay attention to before scaling up your marketing. And since most ignore these nuances, this is usually the VERY first things I zero in on with new clients inside SaaS Academy.

Oftentimes, my recommendations feel counterintuitive and flat out painful. But the record-breaking months that stem from a hyper-focused avatar quickly soothes those wounds.

In this week’s video, I cover the 6 aspects of your perfect SaaS avatar that you need to get laser-focused on in order to start targeting your most profitable (and probable) customers.

At a high level, you’ll be defining your avatar based on:

1. Firmographics
2. Demographics
3. Technographics
4. Psychographics
5. Roles
6. Give them a name

Of the six, technographics tend to get the biggest blank stare.

If it’s new to you, don’t worry. I break down exactly what it means and how to leverage it to get a leg up on your competition in this week’s episode.

I’ll also show you a really unique way to use psychographics to accurately predict how likely a prospect is to buy. This tip alone can save you and your sales team dozens of hours on calls that are essentially DOA.

Give it a full watch here, and then let me know in the comments how you plan on optimizing your avatar.

Dan “not a blue alien” Martell

Don’t forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/VlCtQWcckhs

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ABOUT DAN MARTELL
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“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one… not two… but three tech businesses: Clarity.fm, Spheric and Flowtown.

You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.

An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives – but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.

DOWNLOAD: The Rocket Demo Builder™ – Never give a boring software demo again and close up to TWICE as many deals by this time next week – http://bit.ly/2NXhKhf