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After watching a TikTok where the guy mentioned that there’s 22 million millionaires in the US, but only 3 million people with visible abs…

Turns out having abs is rarer than being a millionaire.

As someone who’s struggled with weight my entire life, I asked myself…

“Could I really have visible abs? Even at 44?”

I called it Project Visible Abs

I’ve always trained. I did 75 Hard. I’ve done Ironmans, CrossFit competitions, ultramarathons.

I used racing as a forcing function to get in shape.

But I didn’t show it the way I felt like I could.

I was disciplined… 80% of the time, but I definitely didn’t look that way.

And whenever I lost weight, like most people, I allowed myself to put it back on and more.

So I decided I wanted to reset my identity.

And my beliefs about who I was.

That’s how Project Visible Abs came to be.

After making this one change I talk about in today’s video…

EVERYTHING changed.

Here’s how it went down.

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