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I sat down with Alex Hanson, the founder of The Shelf Dude (
https://www.theshelfdude.com ), a business that started as a weekend side hustle and has now turned into a six-figure operation. Alex talks about how he used Facebook Marketplace and other social media platforms to grow his business and why he decided to leave his full-time job to focus entirely on building custom shelves.

We also cover the challenges he faced in scaling a niche business, dealing with copycats, and the importance of sticking to a single product.

Timestamps below. Enjoy!
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Audio podcast on all podcast platforms: https://toolkit.tkopod.com/podcast
Free weekly business ideas newsletter: https://tkopod.com
Private community where we build cool businesses together: https://TKOwners.com
Learn more about me: https://www.chrisjkoerner.com/
Business ideas shorts channel: ⁨@thekoernerofficeideas⁩ (https://studio.youtube.com/channel/UCzjpCGEXR7BU-_SJSl59CGQ)
The Koerner Office highlights: ⁨@thekoernerofficesegments⁩ (https://studio.youtube.com/channel/UCYEzHNmI-1oIqimmOnul_fg)
AI-enabled accounting software, because Quickbooks SUCKS: https://lazybooks.com/
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00:00 Opening Highlights
00:28 Discovering the Shelf Dude
01:32 Starting the Shelf Business
03:50 Scaling and Marketing Strategies
06:43 Product Details and Customization
16:47 Handling Competition and Expansion
23:12 Advice for Aspiring Entrepreneurs
27:42 Conclusion and Contact Information
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