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Most people think great salespeople are born with it. The best closers actually follow a process, and anyone can learn it.

In this video, I break down the exact process I use to sell anything to anyone without sounding desperate.

You don’t need charisma. You need steps you can follow on every call.

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AI call review prompt:
Here’s the transcript of my sales conversation. Review it against these four steps:
1. Connect: Did I set the agenda? Did I find out why they reached out to me, and why now?
2. Diagnose: Did I find where they want to be in 12 months, where they are today, what’s preventing them from getting there, and what they’ve already tried? Did I avoid cheerleading?
3. Prescribe: Did I clear the obstacles (decision-maker, budget, anything stopping them) before the offer? Did I tie my solution to every roadblock they gave me? Did I state the price once and move on?
4. Commit: Did I ask where they want to go from here? Did I collect payment on the call, or book the next meeting with the decision-maker before hanging up?
For each step: what I did well, what I skipped, and the exact question I should’ve asked.

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